a piece of me

>◎//: Campaign National | TV, Streaming, Cinema | Social | Digital | Product | OOH | PR

I kept dreaming of a world I thought I'd never see.

 And then, one day, I got in.

- Kevin Flynn

>◎//: key art_

artist: GMunk | motion design: Michael Rigley

>◎//: film_

director: GMunk | DP: Karina Silva | editor: Jim Haygood | motion design: Toros Kose + Peiter Hergert | music: DaHouse | sound design & mix: Skywalker Sound |

>◎//: the continuum_

Since typography was such a primary element in this film, we created our own underworld beneath The Grid where the type would live - The Continuum. 

The look of this space is a rich void that we fly through. It’s replete with seething, humming data grids like electric freeways. A cybernated fabric of programs and codes. Here we see colorful, glitching, electric numerical expressions running like train tracks, colliding, dismantling and reforming to create the TYPOGRAPHY on multiple planes beneath.

>◎//: digita OOH_

The final piece in the campaign was designing a one minute promotional animation for the largest LED screen in Orlando, the esteemed Disney International Drive Digital Billboard. The goal was to create a slow-paced, almost meditative landscape of bold light and color tone that wasn’t too busy or aggressive. Instead, it served as a graceful call to action to experience the new TRON Lightcycle Run ride at the Magic Kingdom.

artist: GMunk | motion design: Toros Kose