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reasons | TFF

Smokers are more aware than ever of the health risks. They’re surrounded by graphic warnings that only work to reinforce the sense of guilt commonly associated with addiction.

What’s often lacking is a touch of empathy – a reminder that most smokers don’t smoke by choice, they simply find quitting close to impossible. But they all have a reason to quit.

>◎//: TRON | Disney_

The Grid has no limits, so why should we?

Disney Team of Heroes | Disney

There are times when you wish for magic. And times when you need it most.

proof points | Cox

Giving you more time to do anything you want or nothing at all.

annual passholder | Disney

How do you rebrand one of the most beloved Walt Disney World programs of all time?

By going back to the start.

The Mandalorian | Disney

Turning a scene into a partnership. This Is The Way.

grandio50 | Disney

For Hispanics, Spanish is the language closest to our hearts.

Grandioso, magnificent in Spanish, is a word we associate with breathtaking, unforgettable occasions.

Add real Hispanic Disney Fans, and it becomes Grandio50.

the facts now | TFF

How do you get Florida’s youth to know the facts about Big Tobacco and prevent them from smoking?

Make it funny and, along the way, decrease teen smokers in Florida to 2.5%, the lowest in the country. Not bad for a bunch of gifs.

illustrator: Ben Voldman

hidden truths | TFF

Teens know smoking is bad for them, but they don't really know how bad. To cut through the clutter we created simple, eye-catching posters using visual metaphors to get our message across.

COPY | There's the danger you see and the danger you don't. Did you know tobacco contains over 7000 toxic chemicals? Now you do.

MLB Interactive DM | Cox

The MLB Extra Innings sports package from Cox allows you to watch every single baseball game from the comfort of your home.

To get fans excited about just how many games they could actually watch, we created an oversized self-mailer and scratch-off poster, that gives baseball fans access to the full season schedule.

first customer | McDonald's

The story of the pride a first job brings to a young man. And his parents.

the cost of smoking | TFF

Most smokers understand the cost of smoking to their health. But few realize the cost to their wallet.

radio | TFF

BYO | 3% + FCB

BYO voice, vision, bravery, boldness, and brilliance to the 3% Conference.

Five icons designed for the 3% Conference– each keyword connected to a symbol, which we turned into wearable pins and patches. Designed by women, for women to wear proudly.

designers | Patricia Witt / Mo Hy / Michele Morales

Hillary 2016

A rally cry to 27 million Latinos narrated by Emmy Award-winning actor Jimmy Smits.

AdAge

cannes marketer of the year | McDonald's

How do you recognize your biggest client winning Marketer of the Year at Cannes? With 50 packs of Large McDonald's French Fries and a confused drive-thru cashier of course.

the smoker's store | TFF

Most smokers in Florida are from low-income households where every dollar is stretched as far as it can go.

To open their eyes to the actual cost of smoking, we replaced the price of items in this store with the price in cigarettes.

And captured their reactions with hidden cameras.

the boy | RMHC

Because staying close is always the best medicine.

reasons | TFF

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>◎//: TRON | Disney_

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Disney Team of Heroes | Disney

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proof points | Cox

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annual passholder | Disney

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The Mandalorian | Disney

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grandio50 | Disney

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the facts now | TFF

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hidden truths | TFF

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MLB Interactive DM | Cox

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first customer | McDonald's

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the cost of smoking | TFF

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radio | TFF

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BYO | 3% + FCB

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Hillary 2016

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cannes marketer of the year | McDonald's

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the smoker's store | TFF

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the boy | RMHC

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