Smokers are more aware than ever of the health risks. They’re surrounded by graphic warnings that only work to reinforce the sense of guilt commonly associated with addiction.
What’s often lacking is a touch of empathy – a reminder that most smokers don’t smoke by choice, they simply find quitting close to impossible. But they all have a reason to quit.
The Grid has no limits, so why should we?
There are times when you wish for magic. And times when you need it most.
Giving you more time to do anything you want or nothing at all.
How do you rebrand one of the most beloved Walt Disney World programs of all time?
By going back to the start.
Turning a scene into a partnership. This Is The Way.
For Hispanics, Spanish is the language closest to our hearts.
Grandioso, magnificent in Spanish, is a word we associate with breathtaking, unforgettable occasions.
Add real Hispanic Disney Fans, and it becomes Grandio50.
How do you get Florida’s youth to know the facts about Big Tobacco and prevent them from smoking?
Make it funny and, along the way, decrease teen smokers in Florida to 2.5%, the lowest in the country. Not bad for a bunch of gifs.
Teens know smoking is bad for them, but they don't really know how bad. To cut through the clutter we created simple, eye-catching posters using visual metaphors to get our message across.
COPY | There's the danger you see and the danger you don't. Did you know tobacco contains over 7000 toxic chemicals? Now you do.
The MLB Extra Innings sports package from Cox allows you to watch every single baseball game from the comfort of your home.
To get fans excited about just how many games they could actually watch, we created an oversized self-mailer and scratch-off poster, that gives baseball fans access to the full season schedule.
The story of the pride a first job brings to a young man. And his parents.
Most smokers understand the cost of smoking to their health. But few realize the cost to their wallet.
BYO voice, vision, bravery, boldness, and brilliance to the 3% Conference.
Five icons designed for the 3% Conference– each keyword connected to a symbol, which we turned into wearable pins and patches. Designed by women, for women to wear proudly.
designers | Patricia Witt / Mo Hy / Michele Morales
A rally cry to 27 million Latinos narrated by Emmy Award-winning actor Jimmy Smits.
How do you recognize your biggest client winning Marketer of the Year at Cannes? With 50 packs of Large McDonald's French Fries and a confused drive-thru cashier of course.
Most smokers in Florida are from low-income households where every dollar is stretched as far as it can go.
To open their eyes to the actual cost of smoking, we replaced the price of items in this store with the price in cigarettes.
And captured their reactions with hidden cameras.
Because staying close is always the best medicine.
